Artist Development


The fact is that many talented artists do not take the time to deal with development.  They prefer to
just rush right into the recording studio and next thing you know, they and their best friends are
gathered around happily listening to the playback with no real plan on what to do next.  In their
eagerness to get their music out, they have overlooked the importance of a career plan and they
have no resource to turn to that could help them further develop their art and present it to the right people.

Record labels used to have artist development departments that helped their artists become better
performers and songwriters.  Now most have all but done away with their artist development
departments and have replaced them with “Product Development” departments.  In other words, they
expect you to be fully polished, understand the business and be ready to perform before they will
even take a look at you! Labels typically do not invest in making superstars anymore, unless you
are already one when you walk in the door.  Their thinking is “why should we spend our money on
developing talent when we can spend it on marketing product and get a quicker return on our
money?”  The few that are fortunate to get a deal now only have one chance to generate a hit their
first time out or else they run the risk of getting dropped.


A Solution

Caelum Music Production offers Artist Development programs and services to help fill this void.  For independent
labels and managers, singers and bands we essentially become your artist or product development
department.  We provide a specific plan to help you advance your musical career and improve your
professional image and presentation.  This puts you in a better position to get noticed by the real
decision makers in the music industry.